INFINITI Motor Company has announced that it is developing an all-new electrified vehicle platform influenced by the stunning Q Inspiration concept car. INFINITI will produce an electrified vehicle on this platform, one of five new vehicles it will build in China over the next five years.
INFINITI chairman and global president Roland Krueger made the announcement todat at a special Auto China preview event at the INFINITI Brand Experience Centre in Beijing.
"INFINITI is developing a new platform for electrified vehicles inspried by the Q Inspiration concept car, which shows the new design language for the age of autonomy and electrification. We very much had China in mind when designing the Q Inspiration, which shows a very sporty, performance-oriented electric concept, with a much bigger interior space," said Krueger.
Representing the next step in INFINITI design, the exterior of the Q Inspiration features clear and concise lines with dynamic and confident proportions.
It is the first manifestation of INFINITI's new form language for an era of advanced powertrains.
The concpet eschews classical sedan forms with its coupe-like appearance and elongated silhouette, presenting INFINITI's design vision for vehicles in this segment.
“The Q Inspiration concept car takes the traditional sedan architecture to its next stage of evolution,” said Karim Habib, INFINITI executive design director.
"A shift towards smarter, more compact and less intrusive powertrains; we were able to create an alternative form with flowing gestures, more engaging in character and more enriching in experience."
"With its long cabin, balanced proportions and muscular stance, the concept heralds in a new era for INFINITI models."
The Q Inspiration cabin follows a minimalist approach, with a concise and clean interior design enveloping the driver and passengers in a serene and comfortable environment.
Advanced powertrains have liberated INFINITI's designers from the constraints of tradiational powertrain architecture to realise a spacious interior.
Modern technology and craftsmanship merge inside the cabin, presented in a way that enables, rather than distracts, the driver.
INFINITI is also reconfirming the company's commitment to electrificaiton. For Chinese car buyers, this translates into vehicles with increased performance and fuel economy with reduced emissions.
INFINITI Motor Company Ltd. is headquartered in Hong Kong with representations in 50 markets around the world. The INFINITI brand was launched in 1989. Its range of premium automobiles is currently built in manufacturing facilities in Japan, the United States, United Kingdom and China.
INFINITI design studios are located in Atsugi-Shi near Yokohama, London, San Diego and Beijing.
INFINITI is in the middle of a major product offensive. The brand has been widely acclaimed for its daring design and innovative driver-assistance technologies.
From the 2016 season, INFINITI is a technical partner of Renault Sport Formula One team, contributing its expertise in hybrid performance.
More information about INFINITI and its industry leading technologies can be found at www.infiniti.com.
You can also follow INFINITI on Instagram, Facebook, LinkedIn and see all our latest videos on YouTube.